Influence in Business, should it be the Goal?

It always fascinates me the many different ways that you can actually achieve things in business. So many leaders, so many styles. Along with that, there are so many variables, systems, machines and the biggest variable of all, the people. And what do you need to do with variables? Eradicate or Mitigate them as much as possible! While with systems and machines, you have engineers that can manage and control this, but what is the strategy when it comes to people?

Enter Influence!

Influence in Business is not doubt a powerful string to your bow, however how do you influence is the key? The great and late Stephen Covey put it so eloquently ‘You lead people, you manage things’.

But what does it mean to influence in Business?

How should you influence?

And should influence be the Goal?